Digital Marketing

Digital Marketing

GROW YOUR AUDIENCE, CONNECT WITH CUSTOMERS, BUILD RELATIONSHIPS, DRIVE REVENUE


Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media and websites to connect with current and prospective customers.

The Internet has opened a gate of a vast variety of opportunities for businesses. Using social networks, not only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. The speed and ease with which the digital media transmits information and help boost business is amazing.

Search Engine Optimisation (SEO):


By optimizing your website and off-site properties, you’re giving search engines and your target customers clear messaging on who you are and what you do. This clarity leads to higher search engine ranking, more organic web traffic, and more customers.

When you partner with FSI, we’ll perform an SEO audit of your website. The audit will serve as a baseline for crafting your overall search strategy. Once reviewed and agreed upon, you’ll work with a dedicated Marketing Manager and Strategist to bring your campaign to life. Your strategy could include tactics like:

  • On-site optimization – Optimizing your content, page titles, and images
  • Off-site optimization – Optimizing your social channels and generating reviews
  • Link building and citations – Getting you listed on directories (local and niche)

Google Advertising (PPC):


Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your business by putting you in front of the exact people searching for your products or services. The right campaign drives qualified traffic to your site within minutes.

PPC offers ample control over who sees your ad using specific keyword and location targeting, creating a measurable channel of reaching new prospects, while expanding your online presence to dominate over competitors in your market. PPC campaign management services include:

  • Paid Search Advertising
  • PPC Management
  • Campaign Creation
  • Aggressive Bid Strategy
  • Ad Copywriting
  • Keyword Monitoring
  • Industry Analysis
  • Reporting

Social Media:


As a branch of internet marketing, social media is a unique channel that enables you to respond and interact with customers in real-time on a public platform.

We offer customized social media services to build your social presence and connect with your audience. Social media is a valuable tool we use it to extend reach in your market, spark conversation, and gather customer insights to improve future marketing activities.

  • Social Media Management
  • Social Media Maintenance
  • Community Monitoring
  • Audience Building
  • Social Posts & Engagement
  • Content Distribution

Social Channels

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Youtube

Our customers

STANDING CLOSE TO OUR CLIENTS


Get in touch

WE’D LOVE TO HEAR FROM YOU


Contact Us:

Tel: +27 12 111 7000
Email: info@fsi.zone

Address:
Block F
Old Farm Office Park
881 Old Farm Road
Faerie Glen
Pretoria

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